This article ‘queers’ the concept of gender backlash – troubling some of its assumptions and drawing attention to the centrality of heteronormativity to an anti-gender worldview. It argues that backlash is both episodic and continuous, and that the focus on ‘gender’ in anti-gender politics tends to eclipse the affective importance of sexuality in backlash politics. It argues, also, for a less binary approach to (counter-backlash) activism – that recognises survival as a form of resistance. Finally, it suggests the potential of leveraging intersectionalities to forge counter‑backlash solidarities.