This article provides a grounded example of backlash in action surrounding the implementation of the Domestic Violence (Prevention and Protection) Act 2010 in Bangladesh. While formulation and enactment of the law marked significant achievements, its implementation has been weak. Unlike conventional analyses that concentrate on backlash in gender equality policy formulation, this study focuses on the obstacles encountered during the implementation phase. Through in‑depth interviews with advocates and stakeholders responsible for implementation, the article examines their attitudes and interests concerning the law and women’s rights to life, dignity, and bodily integrity. Prevailing gender norms perpetuate the trivialisation of domestic violence, framing it as a personal issue of minimal importance. Consequently, service providers tend to delegitimise and deprioritise it. This article investigates the strategies and tactics of deliberate inaction employed by backlash proponents, which is different from lack of capacity, and explores the counter‑strategies deployed by advocates aiming to ensure the Act’s effective implementation.