Voice is central to claims-making and contestations around gender equality. This article engages with a diverse set of literature, social and feminist movement theory, and gender and development scholarship, to foreground voice in the analysis of the discursive strategies of backlash actors and the counter‑actions by feminist coalitions. Drawing on rich discussions with feminist academic-activists based in the global South and the UK, the article unpacks the various conceptual and methodological challenges that emerge in researching feminist collective voice in countering backlash, particularly on matters such as intersectionality and building collective feminist voice; intra-movement backlash and fragmentation of voice; capturing subtler forms of expressions of agency; and the cyclical nature of backlash.