Research suggests that young people are arriving at sex education sites mostly through campaigns on social media and paid sites. Whilst not everyone is accessing porn, it is essential to find creative ways to engage with young people to strengthen and build on existing online sex education. In this study, a team of researchers, international project staff, musicians and multimedia artist worked effectively together on mobilising audiences based on research evidence on sex education for young Kenyans. The approach taken was innovative but it was also rooted in high-quality research evidence. This article focuses on two areas of learning from the programme – how research can support a creative team to discuss sexuality in a radically open fashion and how to remain focused when working in multidisciplinary teams.