‘Milk for Milk, Water for Water’: Analysing Pakistan’s Dairy Innovation

Natasha Ansari, Rashid Mehmood, Haris Gazdar
Volume 49 Issue 1
Published: 05 February 2018
DOI: http://dx.doi.org/10.19088/10.19088/1968-2018.106
Abstract:

Interventions in agri-food value chains are thought to potentially make important contributions towards enhancing agriculture’s role in nutrition. Some frameworks have begun to identify sets of requirements for pro-nutrition value chains. Pakistan’s dairy sector has been the focus
of a business-driven innovation which introduced ultra-high temperature (UHT)-treated milk in aseptic packaging. This was expected to relieve existing constraints in production and distribution, raise incomes for producers, and increase the supply of an affordable nutrient-dense food to consumers. While this innovation appeared to fulfil most requirements of
a pro-nutrition value chain, it ultimately failed to act as a bridge between farmers and consumers. Instead, it led to the introduction of non-dairy products and imported raw materials. This case study shows that while existing frameworks take a relatively static view of whether an innovation prospectively fulfils certain requirements, businesses can quickly alter entire value chains in response to market conditions.

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From Issue: Vol 49, No 1 (2018) | Value Chains for Nutrition in South Asia: Who Delivers, How, and to Whom?